Allow or block: Optimal strategies against ad-blockers in competitive markets


Gecer, Gökhan ; Kraus, Florian ; Yildirim, Pinar



Document Type: Conference presentation
Year of publication: 2019
Conference title: Munich Summer Institute, MSI 2020
Location of the conference venue: München, Germany
Date of the conference: 01.06.2019
Publication language: English
Institution: Business School > Dr. Werner Jackstädt Stiftungslehrstuhl für Sales & Services Marketing (Kraus 2011-)
Subject: 330 Economics







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