Allow or block: Optimal strategies against ad-blockers in competitive markets

Gecer, Gökhan ; Kraus, Florian ; Yildirim, Pinar

Document Type: Conference presentation
Year of publication: 2019
Conference title: 18th ZEW Conference on the Economics of Information and Communication Technologies
Location of the conference venue: Mannheim, Germany
Date of the conference: 27.-28.06.2019
Publication language: English
Institution: Business School > Dr. Werner Jackstädt Stiftungslehrstuhl für Sales & Services Marketing (Kraus 2011-)
Subject: 330 Economics

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