Allow or block: Optimal strategies against ad-blockers in competitive markets


Gecer, Gökhan ; Kraus, Florian ; Yildirim, Pinar



Document Type: Conference presentation
Year of publication: 2019
Conference title: 14th Annual Conference of EPIP, European Policy for Intellectual Property Association
Location of the conference venue: Zürich, Switzerland
Date of the conference: 11.-13.09.2019
Publication language: English
Institution: Business School > Dr. Werner Jackstädt Stiftungslehrstuhl für ABWL u. Marketing IV (Kraus)
Subject: 330 Economics




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Gecer, Gökhan ; Kraus, Florian ORCID: 0000-0001-6807-6544 ; Yildirim, Pinar Allow or block: Optimal strategies against ad-blockers in competitive markets. (2019) 14th Annual Conference of EPIP, European Policy for Intellectual Property Association (Zürich, Switzerland) [Conference presentation]


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ORCID: Gecer, Gökhan ; Kraus, Florian ORCID: 0000-0001-6807-6544 ; Yildirim, Pinar

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