Allow or block: Optimal strategies against ad-blockers in competitive markets

Gecer, Gökhan ; Kraus, Florian ; Yildirim, Pinar

Document Type: Conference presentation
Year of publication: 2019
Conference title: 14th Annual Conference of EPIP, European Policy for Intellectual Property Association
Location of the conference venue: Zürich, Switzerland
Date of the conference: 11.-13.09.2019
Publication language: English
Institution: Business School > Dr. Werner Jackstädt Stiftungslehrstuhl für Sales & Services Marketing (Kraus 2011-)
Subject: 330 Economics

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