The Power of Brand Image : A Refined Brand Image Model in Team Sport and its Relationship with Brand Loyalty


Bauer, Hans H. ; Stokburger-Sauer, Nicola ; Exler, Stefanie


URL: http://www.marketingpower.com/Community/ARC/Gated/...
Document Type: Conference or workshop publication
Year of publication: 2005
The title of a journal, publication series: AMA Winter and Summer Educators' Conference Proceedings
Volume: 16
Page range: 75-76
Conference title: Proceedings of the AMA Summer Marketing Educators' Conference "Advancing Marketing Theory and Practice"
Location of the conference venue: San Francisco, Calif.
Date of the conference: July 29 - August 1, 2005
Place of publication: Chicago, Ill.
Publishing house: AMA
ISSN: 1054-0806 , 0888-1839
Publication language: English
Institution: Business School > ABWL u. Marketing II (Bauer Em)
Subject: 330 Economics
Additional information: Online Ressource

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Bauer, Hans H. ; Stokburger-Sauer, Nicola ; Exler, Stefanie The Power of Brand Image : A Refined Brand Image Model in Team Sport and its Relationship with Brand Loyalty. AMA Winter and Summer Educators' Conference Proceedings 16 75-76 (2005) Chicago, Ill. Proceedings of the AMA Summer Marketing Educators' Conference "Advancing Marketing Theory and Practice" (San Francisco, Calif.) [Conference or workshop publication]


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