The Power of Brand Image : A Refined Brand Image Model in Team Sport and its Relationship with Brand Loyalty

URL:	http://www.marketingpower.com/Community/ARC/Gated/...
Document Type:	Conference or workshop publication
Year of publication:	2005
The title of a journal, publication series:	AMA Winter and Summer Educators' Conference Proceedings
Volume:	16
Page range:	75-76
Conference title:	Proceedings of the AMA Summer Marketing Educators' Conference "Advancing Marketing Theory and Practice"
Location of the conference venue:	San Francisco, Calif.
Date of the conference:	July 29 - August 1, 2005
Place of publication:	Chicago, Ill.
Publishing house:	AMA
ISSN:	1054-0806 , 0888-1839
Publication language:	English
Institution:	Business School > ABWL u. Marketing II (Bauer Em)
Subject:	330 Economics
Additional information:	Online Ressource

Dieser Eintrag ist Teil der Universitätsbibliographie.

BASE: Bauer, Hans H. ; Stokburger-Sauer, Nicola ; Exler, Stefanie

Google Scholar: Bauer, Hans H. ; Stokburger-Sauer, Nicola ; Exler, Stefanie

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