Virtual Community : Its Contribution to Customer Relationships by Providing Social Capital


Bauer, Hans H. ; Grether, Mark


Document Type: Article
Year of publication: 2005
The title of a journal, publication series: Journal of Relationship Marketing
Volume: 4
Issue number: 1/2
Page range: 91-109
Place of publication: Binghamton, NY
Publishing house: Haworth Press
ISSN: 1533-2667
Publication language: English
Institution: Business School > ABWL u. Marketing II (Bauer Em)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Bauer, Hans H. ; Grether, Mark (2005) Virtual Community : Its Contribution to Customer Relationships by Providing Social Capital. Journal of Relationship Marketing Binghamton, NY 4 1/2 91-109 [Article]


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