Increasing participation in a mobile app study: the effects of a sequential mixed-mode design and in-interview invitation

Jäckle, Annette ; Wenz, Alexander ; Burton, Jonathan ; Couper, Mick P.

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Document Type: Working paper
Year of publication: 2019
The title of a journal, publication series: Understanding Society Working Paper Series
Volume: 2019-04
Place of publication: Colchester
Publication language: English
Institution: Außerfakultäre Einrichtungen > SFB 884
Subject: 300 Social sciences, sociology, anthropology
Abstract: In this paper we examine two potential ways of increasing participation in app-based data collection: 1) inviting respondents to the mobile app study within an interview rather than by post, and 2) offering a browser-based alternative to the mobile app. We use experimental data from Spending Study 2, collected on the Understanding Society Innovation Panel and on an online access panel managed by Lightspeed UK. The results suggest that inviting respondents to an app study within a face-to-face interview increases participation, but does not bring in different types of participants. In contrast the browser-based alternative can both increase participation and reduce biases in who participates.

Dieser Eintrag ist Teil der Universitätsbibliographie.

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