Get over it! How a previous decision outcome affects decision-makers inclination towards escalation of commitment

Document Type:	Conference presentation
Year of publication:	2020
Conference title:	27th Innovation and Product Development Management Conference, IPDMC 2020
Location of the conference venue:	Online
Date of the conference:	08.-09.06.2020
Publication language:	English
Institution:	Business School > Marketing & Innovation (Kuester 2005-)
Subject:	330 Economics

BASE: Welle, Markus ; Kuester, Sabine ; Schuhmacher, Monika C.

Google Scholar: Welle, Markus ; Kuester, Sabine ; Schuhmacher, Monika C.

ORCID: Welle, Markus ; Kuester, Sabine

; Schuhmacher, Monika C.

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