Antecedents and consequences of leveraging customer complaints in new product development - A multi-informant manager survey

Polthier, Andreas ; Kuester, Sabine ; Janda, Sergej von

Document Type: Conference presentation
Year of publication: 2020
Conference title: 27th Innovation and Product Development Management Conference, IPDMC 2020
Location of the conference venue: Online
Date of the conference: 08.-09.06.2020
Publication language: English
Institution: Business School > Marketing & Innovation (Kuester 2005-)
Subject: 330 Economics

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