Antecedents and consequences of leveraging customer complaints in new product development - A multi-informant manager survey


Polthier, Andreas ; Kuester, Sabine ; Janda, Sergej von



Document Type: Conference presentation
Year of publication: 2020
Conference title: 27th Innovation and Product Development Management Conference, IPDMC 2020
Location of the conference venue: Online
Date of the conference: 08.-09.06.2020
Publication language: English
Institution: Business School > ABWL, Marketing & Innovation (Kuester)
Subject: 330 Economics




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Polthier, Andreas ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Janda, Sergej von ORCID: 0000-0003-1183-429X Antecedents and consequences of leveraging customer complaints in new product development - A multi-informant manager survey. (2020) 27th Innovation and Product Development Management Conference, IPDMC 2020 (Online) [Conference presentation]


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