Mining unstructured data for market insights : a study of representation learning and its value for marketing


Borchers, Oliver



Document Type: Doctoral dissertation
Year of publication: 2020
Place of publication: Mannheim
University: Universität Mannheim
Evaluator: Kuester, Sabine
Date of oral examination: February 2020
Publication language: English
Institution: Business School > ABWL, Marketing & Innovation (Kuester)
Subject: 330 Economics
Keywords (English): marketing

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Borchers, Oliver (2020) Mining unstructured data for market insights : a study of representation learning and its value for marketing. Mannheim [Doctoral dissertation]


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