Essays on customer management and brand management

Gawrisch, Katharina

Document Type:	Doctoral dissertation
Year of publication:	2020
Place of publication:	Mannheim
University:	Universität Mannheim
Evaluator:	Stahl, Florian
Date of oral examination:	23 June 2020
Publication language:	English
Institution:	School of Law and Economics > VWL, Mikroökonomik (Stahl K.1988-2009, Em)
Subject:	330 Economics 650 Management
Keywords (English):	customer management , brand management

Dieser Eintrag ist Teil der Universitätsbibliographie.

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