Essays on customer management and brand management


Gawrisch, Katharina



Document Type: Doctoral dissertation
Year of publication: 2020
Place of publication: Mannheim
University: Universität Mannheim
Evaluator: Stahl, Florian
Date of oral examination: 23 June 2020
Publication language: English
Institution: School of Law and Economics > VWL, Mikroökonomik (Stahl Em)
Subject: 330 Economics
650 Management
Keywords (English): customer management , brand management

Dieser Eintrag ist Teil der Universitätsbibliographie.




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