Essays on the marketing of digital information goods


Schmitt, Daniela



Document Type: Doctoral dissertation
Year of publication: 2019
Place of publication: Mannheim
University: Universität Mannheim
Evaluator: Stahl, Florian
Date of oral examination: 31 October 2019
Publication language: English
Institution: Business School > ABWL, Quantitatives Marketing (Stahl 2013-)
Subject: 330 Economics
Keywords (English): Online-Marketing , Preispolitik , Verbraucherverhalten , Management

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Schmitt, Daniela (2019) Essays on the marketing of digital information goods. Mannheim [Doctoral dissertation]


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