Essays on the marketing of digital information goods

Schmitt, Daniela

Document Type:	Doctoral dissertation
Year of publication:	2019
Place of publication:	Mannheim
University:	Universität Mannheim
Evaluator:	Stahl, Florian
Date of oral examination:	31 October 2019
Publication language:	English
Institution:	Business School > Quantitatives Marketing und Konsumentenverhalten (Stahl 2013-)
Subject:	330 Economics
Keywords (English):	Online-Marketing , Preispolitik , Verbraucherverhalten , Management

Dieser Eintrag ist Teil der Universitätsbibliographie.

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