The influence of external reference price strategies in a"nonprofit arts organization's "Pay-what-you-want” setting


Gross, Hellen P. ; Rottler, Maren ; Wallmeier, Franziska


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DOI: https://doi.org/10.1002/nvsm.1681
URL: https://madoc.bib.uni-mannheim.de/55926
Additional URL: https://onlinelibrary.wiley.com/doi/full/10.1002/n...
URN: urn:nbn:de:bsz:180-madoc-559263
Document Type: Article
Year of publication Online: 2020
The title of a journal, publication series: International Journal of Nonprofit and Voluntary Sector Marketing
Volume: tba
Issue number: e1681
Page range: 1-13
Place of publication: Malden, MA [u.a.]
Publishing house: Wiley-Blackwell
ISSN: 1465-4520 , 1479-103X
Publication language: English
Institution: Business School > ABWL, Public & Non Profit Management (Helmig)
Pre-existing license: Creative Commons Attribution 4.0 International (CC BY 4.0)
Subject: 650 Management

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Gross, Hellen P. ; Rottler, Maren ; Wallmeier, Franziska (2020) The influence of external reference price strategies in a"nonprofit arts organization's "Pay-what-you-want” setting. Open Access International Journal of Nonprofit and Voluntary Sector Marketing Malden, MA [u.a.] tba e1681 1-13 [Article]
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