The influence of external reference price strategies in a"nonprofit arts organization's "Pay-what-you-want” setting

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DOI:	https://doi.org/10.1002/nvsm.1681
URL:	https://madoc.bib.uni-mannheim.de/55926
Additional URL:	https://onlinelibrary.wiley.com/doi/full/10.1002/n...
URN:	urn:nbn:de:bsz:180-madoc-559263
Document Type:	Article
Year of publication:	2020
The title of a journal, publication series:	Journal of Philanthropy and Marketing
Volume:	26
Issue number:	1, Article e1683
Page range:	1-13
Place of publication:	Malden, MA [u.a.]
Publishing house:	Wiley-Blackwell
ISSN:	1465-4520 , 1479-103X
Publication language:	English
Institution:	Business School > ABWL, Public & Non Profit Management (Helmig 2008-)
Pre-existing license:	Creative Commons Attribution 4.0 International (CC BY 4.0)
Subject:	650 Management

	Dieser Eintrag ist Teil der Universitätsbibliographie.
	Das Dokument wird vom Publikationsserver der Universitätsbibliothek Mannheim bereitgestellt.

BASE: Gross, Hellen P. ; Rottler, Maren ; Wallmeier, Franziska

Google Scholar: Gross, Hellen P. ; Rottler, Maren ; Wallmeier, Franziska

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