Don’t mix business with politics? Understanding stakeholder reactions to corporate political activism

Appels, Moritz ; Edinger-Schons, Laura Marie ; Korschun, Daniel ; Balk, Luisa

Document Type: Article
Year of publication: 2020
The title of a journal, publication series: Marketing Review St. Gallen
Volume: 37
Issue number: 4
Page range: 24-30
Place of publication: St. Gallen
Publishing house: Thexis Verlag
ISSN: 1865-6544 , 1865-7516
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Publication language: English
Institution: Business School > Sustainable Business (Edinger-Schons 2015-2022)
Subject: 330 Economics
Keywords (English): Corporate Sociopolitical Activism ; Stakeholder Reactions ; Corporate Communication.
Abstract: A growing number of corporations and CEOs take stands on socio-political issues such as gun ownership or immigration. Based on an empirical study including 488 respondents assessing 60 real cases of corporate political activism of the last years, this paper explains how practitioners can maximize positive stakeholder reactions in doing so.

Dieser Eintrag ist Teil der Universitätsbibliographie.

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