Is sharing up for sale? Monetary exchanges in the sharing economy

Küper, Inken ; Edinger-Schons, Laura Marie

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Document Type: Article
Year of publication: 2020
The title of a journal, publication series: Journal of Business Research : JBR
Volume: 121
Page range: 223-234
Place of publication: New York, NY
Publishing house: Elsevier
ISSN: 0148-2963
Publication language: English
Institution: Business School > Sustainable Business (Edinger-Schons 2015-2022)
Subject: 330 Economics
Keywords (English): Sharing economy ; Social exchange theory ; Relational models theory ; Exchange mechanisms ; Utilitarian/hedonic consumption ; Materialism
Abstract: Past research has neglected the question of whether different exchange mechanisms and consumption or service contexts (CSCs) in the sharing economy may lead to different outcomes. The authors develop a novel theoretical framework that proposes that willingness to participate in the sharing economy will be lower if exchange mechanisms and CSCs do not match—that is, if monetary/social exchange mechanisms are applied in hedonic/utilitarian CSCs, taking into account the moderating role of materialism. Moreover, the authors propose that in the sharing economy, monetary exchanges may cause a crowding-out of prosocial behaviors and that this effect will be especially pronounced for highly materialistic individuals. They test their hypothesized framework in three experimental studies that support the theorizing and provide results with important implications for the design of sharing economy offers as well as for society.

Dieser Eintrag ist Teil der Universitätsbibliographie.

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