Design and governance of multichannel sales systems: Financial performance consequences in business-to-business marketsHomburg, Christian ; Vomberg, Arnd ; Mühlhäuser, Stephan
BASE:
Homburg, Christian
;
Vomberg, Arnd
;
Mühlhäuser, Stephan
Google Scholar: Homburg, Christian ; Vomberg, Arnd ; Mühlhäuser, Stephan ORCID: Homburg, Christian ; Vomberg, Arnd ![]()
|
![]() |
Eintrag anzeigen |