Marketingmanagement : Strategie - Instrumente - Umsetzung - Unternehmensführung


Homburg, Christian



DOI: https://doi.org/10.1007/978-3-658-29636-0
URL: https://link.springer.com/book/10.1007%2F978-3-658...
Document Type: Book
Year of publication: 2020
Place of publication: Wiesbaden
Publishing house: Springer Gabler
ISBN: 978-3-658-29635-3 , 978-3-658-29636-0
Edition: 7.
Publication language: German
Institution: Business School > ABWL u. Marketing I (Homburg)
Subject: 650 Management

Dieser Eintrag ist Teil der Universitätsbibliographie.




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