Marketingmanagement : Strategie - Instrumente - Umsetzung - Unternehmensführung

Homburg, Christian

DOI:	https://doi.org/10.1007/978-3-658-29636-0
URL:	https://link.springer.com/book/10.1007%2F978-3-658...
Document Type:	Book
Year of publication:	2020
Place of publication:	Wiesbaden
Publishing house:	Springer Gabler
ISBN:	978-3-658-29635-3 , 978-3-658-29636-0
Edition:	7.
Publication language:	German
Institution:	Business School > Business-to-Business Marketing, Sales & Pricing (Homburg 1998-)
Subject:	650 Management

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