Maximizing participation in corporate volunteering

Verbücheln, Michael ; Edinger-Schons, Laura Marie

Document Type: Article
Year of publication: 2020
The title of a journal, publication series: Marketing Review St. Gallen
Volume: 37
Issue number: 4
Page range: 32-38
Place of publication: St. Gallen
Publishing house: Thexis Verlag
ISSN: 1865-6544 , 1865-7516
Related URLs:
Publication language: English
Institution: Business School > Sustainable Business (Edinger-Schons 2015-2022)
Subject: 330 Economics
Keywords (English): Purpose , Corporate Volunteering , Internal Marketing , Skills-Based Volunteering , Autonomy , Sensemaking
Abstract: Companies increasingly use corporate volunteering programs to bring purpose to their employees’ work lives and offer attractive job products. Still, challenging questions remain concerning the right design and effective communication of these programs. This article provides answers to these questions to maximize employee participation in corporate volunteering.

Dieser Eintrag ist Teil der Universitätsbibliographie.

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