Maximizing participation in corporate volunteering


Verbücheln, Michael ; Edinger-Schons, Laura Marie



Additional URL: https://app.smarticle.com/html5/11de7e09e8/yWqkXFK...
Document Type: Article
Year of publication: 2020
The title of a journal, publication series: Marketing Review St. Gallen
Volume: 37
Issue number: 4
Page range: 32-38
Place of publication: St. Gallen
Publishing house: Institut für Marketing, Universität St.Gallen
ISSN: 1865-6544 , 1865-7516
Publication language: English
Institution: Business School > Sustainable Business (Edinger-Schons 2015-)
Subject: 330 Economics
Keywords (English): Purpose , Corporate Volunteering , Internal Marketing , Skills-Based Volunteering , Autonomy , Sensemaking
Abstract: Companies increasingly use corporate volunteering programs to bring purpose to their employees’ work lives and offer attractive job products. Still, challenging questions remain concerning the right design and effective communication of these programs. This article provides answers to these questions to maximize employee participation in corporate volunteering.

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Verbücheln, Michael ; Edinger-Schons, Laura Marie ORCID: 0000-0002-8981-3379 (2020) Maximizing participation in corporate volunteering. Marketing Review St. Gallen St. Gallen 37 4 32-38 [Article]


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