Beneficial for whom? Customer motive attribution in coproduction contexts and its consequences for maintaining successful customer relationships


Haumann, Till ; Güntürkün, Pascal ; Edinger-Schons, Laura Marie ; Wieseke, Jan



URL: http://proceedings.emac-online.org/index.cfm?abstr...
Additional URL: http://proceedings.emac-online.org/index.cfm?event...
Document Type: Conference or workshop publication
Year of publication: 2019
Book title: 48th EMAC Annual Conference : May 28-31, 2019, Universität Hamburg, Germany, Proceedings
Page range: A2019-8279
Conference title: 48th EMAC 2019
Location of the conference venue: Hamburg, Germany
Date of the conference: 28.-31.05.2019
Place of publication: Hamburg
Publishing house: Universität Hamburg
ISBN: 978-3-9821146-0-6
Publication language: English
Institution: Business School > Sustainable Business (Edinger-Schons 2015-)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Haumann, Till ; Güntürkün, Pascal ; Edinger-Schons, Laura Marie ORCID: 0000-0002-8981-3379 ; Wieseke, Jan Beneficial for whom? Customer motive attribution in coproduction contexts and its consequences for maintaining successful customer relationships. A2019-8279 In: 48th EMAC Annual Conference : May 28-31, 2019, Universität Hamburg, Germany, Proceedings (2019) Hamburg 48th EMAC 2019 (Hamburg, Germany) [Conference or workshop publication]


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