Overcoming the stigma - donations to stigmatized causes


Sipilä, Jenni ; Blatt, Inken ; Edinger-Schons, Laura Marie



URL: http://toc.proceedings.com/48675webtoc.pdf
Document Type: Conference or workshop publication
Year of publication: 2019
Book title: Understanding complexity, transforming the marketplace : AMA Winter Academic Conference 2019 : Austin, Texas, USA, 22-24 February 2019
The title of a journal, publication series: AMA Educators' Proceedings
Volume: 30
Page range: CC-6
Conference title: AMA Winter Marketing Educators’ Conference 2019
Location of the conference venue: Austin, TX
Date of the conference: 22.-24.02.2019
Publisher: Lam, Son K.
Place of publication: Chicago, IL ; Red Hook, NY
Publishing house: American Marketing Association ; Curran
ISBN: 978-1-5108-8565-3
ISSN: 1054-0806 , 0888-1839
Publication language: English
Institution: Business School > Sustainable Business (Edinger-Schons 2015-)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Sipilä, Jenni ; Blatt, Inken ; Edinger-Schons, Laura Marie ORCID: 0000-0002-8981-3379 Overcoming the stigma - donations to stigmatized causes. Lam, Son K. AMA Educators' Proceedings 30 CC-6 In: Understanding complexity, transforming the marketplace : AMA Winter Academic Conference 2019 : Austin, Texas, USA, 22-24 February 2019 (2019) Chicago, IL ; Red Hook, NY AMA Winter Marketing Educators’ Conference 2019 (Austin, TX) [Conference or workshop publication]


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