The crux of the morality halo: The interplay of corporate social responsibility and price increases on consumers’ perceived price fairness

Sipilä, Jenni ; Alavi, Sascha ; Habel, Johannes ; Müller-Richter, Urs ; Edinger-Schons, Laura Marie

Document Type: Conference or workshop publication
Year of publication: 2019
Book title: Understanding complexity, transforming the marketplace : AMA Winter Academic Conference 2019 : Austin, Texas, USA, 22-24 February 2019
The title of a journal, publication series: AMA Educators' Proceedings
Volume: 30
Page range: CC-11
Conference title: AMA Winter Marketing Educators’ Conference 2019
Location of the conference venue: Austin, TX
Date of the conference: 22.-24.02.2019
Publisher: Lam, Son K.
Place of publication: Chicago, IL ; Red Hook, NY
Publishing house: American Marketing Association ; Curran
ISBN: 978-1-5108-8565-3
ISSN: 1054-0806 , 0888-1839
Publication language: English
Institution: Business School > Sustainable Business (Edinger-Schons 2015-2022)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

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