How consumers react to brand generated sustainability messages communicated via social media

Document Type:	Conference presentation
Year of publication:	2018
Conference title:	8th Business and Society Research Seminar 2018
Location of the conference venue:	Mannheim, Germany
Date of the conference:	20.-22.06.2018
Publication language:	English
Institution:	Business School > Sustainable Business (Edinger-Schons 2015-2022)
Subject:	330 Economics

BASE: Willeke, Ornella ; Edinger-Schons, Laura Marie

Google Scholar: Willeke, Ornella ; Edinger-Schons, Laura Marie

ORCID: Willeke, Ornella ; Edinger-Schons, Laura Marie

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