Getting the ‘right’ CSR insurance: When CSR activities buffer or bolster the adverse impact of corporate scandals on marketing outcomes


Güntürkün, Pascal ; Haumann, Till ; Edinger-Schons, Laura Marie



Document Type: Conference presentation
Year of publication: 2018
Conference title: 8th Business and Society Research Seminar 2018
Location of the conference venue: Mannheim, Germany
Date of the conference: 20.-22.06.2018
Publication language: English
Institution: Business School > Sustainable Business (Edinger-Schons 2015-)
Subject: 330 Economics




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Güntürkün, Pascal ; Haumann, Till ; Edinger-Schons, Laura Marie ORCID: 0000-0002-8981-3379 Getting the ‘right’ CSR insurance: When CSR activities buffer or bolster the adverse impact of corporate scandals on marketing outcomes. (2018) 8th Business and Society Research Seminar 2018 (Mannheim, Germany) [Conference presentation]


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