The resources and capabilities for frugal innovation: An exploratory study

Janda, Sergej von ; Hertel, Marieke ; Gress, Sören

Document Type: Conference or workshop publication
Year of publication: 2020
Book title: 49th EMAC Annual Conference 2020 : 26-29 May 2020, Corvinus University of Budapest, Hungary, [proceedings]
Page range: Article 58004
Conference title: 49th EMAC Annual Conference 2020 (conference canceled)
Location of the conference venue: Budapest, Hungary
Date of the conference: canceled
Place of publication: Budapest
Publishing house: European Marketing Academy
Publication language: English
Institution: Business School > Marketing & Innovation (Kuester 2005-)
Subject: 330 Economics
Abstract: Companies increasingly acknowledge the importance of developing affordable and good-enough products and services, also called frugal innovations, for resource constrained consumers. However, many frugal innovation initiatives fail due to a lack of guidance on how to identify and deploy relevant resources for the development of these innovations. Our study explores the resources and capabilities needed for frugal innovation from a company perspective. We conduct semi-structured expert interviews with managers experienced in frugal innovation across a wide range of industries. Our grounded theory approach allows for a systematic analysis and synthesis of the rich information we gather into a meaningful and manageable framework. The framework we develop depicts relevant resources, dynamic and operational capabilities, environmental factors, and interactions between the different elements relevant to frugal innovation from a firm perspective.

Dieser Eintrag ist Teil der Universitätsbibliographie.

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