Who is happy? Building antecedent configurations identifying happy people across four European countries

Ebert, Felix ; Barth, Madeline ; Blečić, Aleksandar ; Woodside, Arch G.

URL: http://proceedings.emac-online.org/index.cfm?abstr...
Document Type: Conference or workshop publication
Year of publication: 2020
Book title: 49th EMAC Annual Conference 2020 : 26-29 May 2020, Corvinus University of Budapest, Hungary, [proceedings]
Page range: Article 64166
Conference title: 49th EMAC Annual Conference 2020 (conference canceled)
Location of the conference venue: Budapest, Hungary
Date of the conference: canceled
Place of publication: Budapest
Publishing house: European Marketing Academy
Publication language: English
Institution: Business School > Marketing & Innovation (Kuester 2005-)
Außerfakultäre Einrichtungen > Graduate School of Economic and Social Sciences - CDSB (Business Studies)
Subject: 330 Economics
Abstract: Who is happy? What brings happiness? Findings from prior research regarding happiness and its antecedents remain inconsistent as studies examine variable directional relationships rather than examining complex conditions which indicate happiness as an outcome. This study investigates the configurations of demographic and cultural value antecedent conditions to report the recipes (i.e., combinations of causal conditions) that identify the highly happy people in four European countries. The study applies fuzzy-set qualitative comparative analysis of survey data from Sweden, Germany, Armenia, and Turkey. The findings show that a few among many possible configurations of demographic and cultural antecedents are sufficient for pointing out highly happy people. Using asymmetric case modeling, this study contributes to a nuanced description of who is happy and the complex antecedent conditions for achieving contentment.
Additional information: Online-Ressource

Dieser Eintrag ist Teil der Universitätsbibliographie.

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