Customer value of internet-based business services towards a conceptual model


Peslova, Eva



Document Type: Doctoral dissertation
Year of publication: 2013
Place of publication: Gießen
Publishing house: VVB Laufersweiler Verlag
ISBN: 978-3-8359-6013-8
University: Universität Mannheim
Evaluator: Veit, Daniel J.
Date of oral examination: 19 September 2012
Publication language: English
Institution: Business School > Dieter-Schwarz-Stiftungslehrstuhl für ABWL, E-Business u. E-Government (Veit -2013)
Subject: 330 Economics
Abstract: Kundenwert ; Customer value ; Kundenintegration ; Customer integration ; Internetbasierter Dienst ; Web-based service ; B-to-B-Marketing ; Deutschland ; Germany ; Business-to-Business-Marketing ; Electronic Commerce

Dieser Eintrag ist Teil der Universitätsbibliographie.




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