Customer value of internet-based business services towards a conceptual model

Peslova, Eva

Document Type:	Doctoral dissertation
Year of publication:	2013
Place of publication:	Gießen
Publishing house:	VVB Laufersweiler Verlag
ISBN:	978-3-8359-6013-8
University:	Universität Mannheim
Evaluator:	Veit, Daniel J.
Date of oral examination:	19 September 2012
Publication language:	English
Institution:	Business School > Dieter-Schwarz-Stiftungslehrstuhl für ABWL, E-Business u. E-Government (Veit 2006-2013)
Subject:	330 Economics
Abstract:	Kundenwert ; Customer value ; Kundenintegration ; Customer integration ; Internetbasierter Dienst ; Web-based service ; B-to-B-Marketing ; Deutschland ; Germany ; Business-to-Business-Marketing ; Electronic Commerce

Dieser Eintrag ist Teil der Universitätsbibliographie.

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