Share my failure, not my success: How people make ubiquity judgments based on past events

Niu, Mengmeng ; Gaerth, Maximilian ; Kraus, Florian

Document Type: Conference or workshop publication
Year of publication: 2020
Book title: 49th EMAC Annual Conference 2020 : 26-29 May 2020, Corvinus University of Budapest, Hungary, proceedings
Page range: A2020-64484
Conference title: 49th EMAC Annual Conference 2020 (conference canceled)
Location of the conference venue: Budapest, Hungary
Date of the conference: canceled
Place of publication: Budapest
Publishing house: European Marketing Academy
Publication language: English
Institution: Business School > Dr. Werner Jackstädt Stiftungslehrstuhl für ABWL u. Marketing IV (Kraus)
Subject: 330 Economics
Keywords (English): ubiquity judgments ; self-other difference ; experience valence
Abstract: While previous research reports that consumers demonstrate biased judgments betweenself and others, little research has looked at the extent to which consumers considertheir own (vs. others’) experiences when they make judgments concerning the ubiquityof positive (vs. negative) experiences. Across two studies, we showed that consumersevaluated their own negative experience to be more ubiquitous than the same eventexperienced by another person, whereas for the same experience with a positivevalence, the interaction effect reversed. The article concludes with a discussion offindings and avenues for future research.

Dieser Eintrag ist Teil der Universitätsbibliographie.

Metadata export


+ Search Authors in

+ Page Views

Hits per month over past year

Detailed information

You have found an error? Please let us know about your desired correction here: E-Mail

Actions (login required)

Show item Show item