While previous research reports that consumers demonstrate biased judgments betweenself and others, little research has looked at the extent to which consumers considertheir own (vs. others’) experiences when they make judgments concerning the ubiquityof positive (vs. negative) experiences. Across two studies, we showed that consumersevaluated their own negative experience to be more ubiquitous than the same eventexperienced by another person, whereas for the same experience with a positivevalence, the interaction effect reversed. The article concludes with a discussion offindings and avenues for future research.
Dieser Eintrag ist Teil der Universitätsbibliographie.
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