Share my failure, not my success: How people make ubiquity judgments based on past events

Niu, Mengmeng ; Gaerth, Maximilian ; Kraus, Florian

Document Type: Conference presentation
Year of publication: 2020
Conference title: ACR 2020 - Association for Consumer Research Conference
Location of the conference venue: Online
Date of the conference: 01.-04.10.2020
Publication language: English
Institution: Business School > Dr. Werner Jackstädt Stiftungslehrstuhl für Sales & Services Marketing (Kraus 2011-)
Subject: 330 Economics

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