Show me the stars: The persuasive impact of dispersion across online ratings


Gaerth, Maximilian ; Paharia, Neeru ; Kraus, Florian



Document Type: Conference presentation
Year of publication: 2020
Conference title: ACR 2020 - Association for Consumer Research Conference
Location of the conference venue: Online
Date of the conference: 01.-04.10.2020
Publication language: English
Institution: Business School > Dr. Werner Jackstädt Stiftungslehrstuhl für ABWL u. Marketing IV (Kraus)
Subject: 330 Economics




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