The polarity of online reviews: Prevalence, drivers and implications

DOI:	https://doi.org/10.1177/0022243720941832
URL:	https://journals.sagepub.com/doi/abs/10.1177/00222...
Additional URL:	http://www.columbia.edu/~on2110/Papers/Schoenmuell...
Document Type:	Article
Year of publication:	2020
The title of a journal, publication series:	Journal of Marketing Research : JMR
Volume:	57
Issue number:	5
Page range:	853-877
Place of publication:	Chicago, Ill.
Publishing house:	American Marketing Assoc.
ISSN:	0022-2437 , 1547-7193
Publication language:	English
Institution:	Business School > Quantitatives Marketing und Konsumentenverhalten (Stahl 2013-)
Subject:	330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

BASE: Schönmüller, Verena ; Netzer, Oded ; Stahl, Florian

Google Scholar: Schönmüller, Verena ; Netzer, Oded ; Stahl, Florian

ORCID: Schönmüller, Verena, Netzer, Oded and Stahl, Florian

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