The polarity of online reviews: Prevalence, drivers and implications


Schönmüller, Verena ; Netzer, Oded ; Stahl, Florian



DOI: https://doi.org/10.1177/0022243720941832
URL: https://journals.sagepub.com/doi/abs/10.1177/00222...
Additional URL: http://www.columbia.edu/~on2110/Papers/Schoenmuell...
Document Type: Article
Year of publication: 2020
The title of a journal, publication series: Journal of Marketing Research : JMR
Volume: 57
Issue number: 5
Page range: 853-877
Place of publication: Chicago, Ill.
Publishing house: American Marketing Assoc.
ISSN: 0022-2437 , 1547-7193
Publication language: English
Institution: Business School > ABWL, Quantitatives Marketing (Stahl 2013-)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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