Managing customers' adoption barriers

Heß, Silke C.

Document Type:	Doctoral dissertation
Year of publication:	2009
Place of publication:	Mannheim
University:	Universität Mannheim
Evaluator:	Kuester, Sabine
Date of oral examination:	3 June 2009
Publication language:	English
Institution:	Business School > Marketing & Innovation (Kuester 2005-)
Subject:	330 Economics
Abstract:	Kunde - Neues Produkt - Innovation - Akzeptanz

Dieser Eintrag ist Teil der Universitätsbibliographie.

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