Managing customers' adoption barriers


Heß, Silke C.



Document Type: Doctoral dissertation
Year of publication: 2009
Place of publication: Mannheim
University: Universität Mannheim
Evaluator: Kuester, Sabine
Date of oral examination: 3 June 2009
Publication language: English
Institution: Business School > ABWL, Marketing & Innovation (Kuester)
Subject: 330 Economics
Abstract: Kunde - Neues Produkt - Innovation - Akzeptanz

Dieser Eintrag ist Teil der Universitätsbibliographie.




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