Perceived social presence of anthropomorphized chatbots

Biller, Miriam ; Konya-Baumbach, Elisa ; Kuester, Sabine ; Janda, Sergej von

Document Type: Conference presentation
Year of publication: 2020
Conference title: Association for Consumer Research Conference 2020
Location of the conference venue: Online
Date of the conference: 01.-04.10.2020
Publication language: English
Institution: Business School > ABWL, Marketing & Innovation (Kuester)
Subject: 330 Economics

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