The persuasive impact of online word of mouth characteristics

Gärth, Maximilian

Document Type:	Doctoral dissertation
Year of publication:	2020
Place of publication:	Mannheim
University:	Universität Mannheim
Evaluator:	Kraus, Florian
Date of oral examination:	10 December 2020
Publication language:	English
Institution:	Business School > Dr. Werner Jackstädt Stiftungslehrstuhl für Sales & Services Marketing (Kraus 2011-)
Subject:	330 Economics