Kundenrückgewinnungsmanagement : die Integration von Customer Engagement zum erweiterten Verständnis der Wertschöpfung von Rückgewinnungsmaßnahmen


Ruhnau, Robin-Christopher



Document Type: Doctoral dissertation
Year of publication: 2020
Place of publication: Mannheim
University: Universität Mannheim
Evaluator: Homburg, Christian
Date of oral examination: 11 December 2020
Publication language: German
Institution: Business School > Business-to-Business Marketing, Sales & Pricing (Homburg 1998-)
Subject: 330 Economics




Dieser Eintrag ist Teil der Universitätsbibliographie.




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