The impact of business analytics: A process-level perspective

Kunz, Pascal C. ; Spohrer, Kai ; Heinzl, Armin

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Document Type: Conference or workshop publication
Year of publication: 2020
Book title: ICIS 2020 : Proceedings of the 41st International Conference on Information Systems (Virtual Conference), Hyderabad, India, December 13-16, 2020
Page range: Paper 1401
Conference title: ICIS 2020
Location of the conference venue: Online
Date of the conference: 13.-16.12.2020
Publisher: George, Joey ; Paul, Souren ; De', Rahul
Place of publication: Atlanta, GA
Publishing house: AISeL
ISBN: 978-1-7336325-5-3
Publication language: English
Institution: Außerfakultäre Einrichtungen > Graduate School of Economic and Social Sciences - CDSB (Business Studies)
Business School > ABWL u. Wirtschaftsinformatik I (Heinzl 2002-)
Subject: 004 Computer science, internet
330 Economics
Abstract: Organizations invest heavily in Business Analytics (BA), but many fail to realize the expected benefits. Although emerging empirical findings suggest a positive impact of BA on firm performance, explanations of BA value creation remain superficial. Extant firm-level theory cannot cope with the complexity of increasingly powerful BA applications across diverse business processes. We take a process-level perspective to organize BA value creation along the Information Value Chain (IVC). Based on a qualitative literature review in IS, Operations Research, and General Management, we (I) construct a comprehensive and consistent overview of potential outcomes, (II) propose a refined process model of value creation, and (III) identify the major inhibitors of value realization from BA. We summarize major research gaps and promising research directions. Our findings contribute to extant research by refining and extending the IVC. They also guide practitioners in realizing value from BA.

Dieser Eintrag ist Teil der Universitätsbibliographie.

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