Saving money or losing face? An international study on socialstigmatization in discount stores


Homburg, Christian ; Ukrainets, Kateryna


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URL: https://madoc.bib.uni-mannheim.de/59106
Additional URL: https://onlinelibrary.wiley.com/doi/10.1002/mar.21...
URN: urn:nbn:de:bsz:180-madoc-591060
Document Type: Article
Year of publication: 2021
The title of a journal, publication series: Psychology & Marketing
Volume: 38
Issue number: 5
Page range: 908-932
Place of publication: New York, NY
Publishing house: Wiley
ISSN: 0742-6046 , 1520-6793
Publication language: English
Institution: Business School > Business-to-Business Marketing, Sales & Pricing (Homburg 1998-)
Pre-existing license: Creative Commons Attribution, Non-Commercial, No Derivatives 4.0 International (CC BY-NC-ND 4.0)
Subject: 150 Psychology
330 Economics




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