Studying heterogeneity in the subsistence consumer market: A context-sensitive approach


Janda, Sergej von ; Shainesh, Gangadharan ; Hillebrand, Christina



DOI: https://doi.org/10.1177/1069031X20974326
URL: https://journals.sagepub.com/doi/10.1177/1069031X2...
Additional URL: https://www.researchgate.net/publication/346632996...
Document Type: Article
Year of publication: 2021
The title of a journal, publication series: Journal of International Marketing
Volume: 29
Issue number: 1
Page range: 39-56
Place of publication: London [u.a.]
Publishing house: Sage Publications
ISSN: 1069-031X , 1547-7215
Publication language: English
Institution: Business School > ABWL, Marketing & Innovation (Kuester)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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