Studying heterogeneity in the subsistence consumer market: A context-sensitive approach

DOI:	https://doi.org/10.1177/1069031X20974326
URL:	https://journals.sagepub.com/doi/10.1177/1069031X2...
Additional URL:	https://www.researchgate.net/publication/346632996...
Document Type:	Article
Year of publication:	2021
The title of a journal, publication series:	Journal of International Marketing
Volume:	29
Issue number:	1
Page range:	39-56
Place of publication:	London [u.a.]
Publishing house:	Sage Publications
ISSN:	1069-031X , 1547-7215
Publication language:	English
Institution:	Business School > Marketing & Innovation (Kuester 2005-)
Subject:	330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

BASE: Janda, Sergej von ; Shainesh, Gangadharan ; Hillebrand, Christina

Google Scholar: Janda, Sergej von ; Shainesh, Gangadharan ; Hillebrand, Christina

ORCID: Janda, Sergej von

; Shainesh, Gangadharan ; Hillebrand, Christina

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