Strategic alignment of multinational corporations for frugal innovation

Strategic alignment of multinational corporations for frugal innovation – A case study

DOI:	https://doi.org/10.1007/978-3-030-67119-8_3
URL:	https://link.springer.com/chapter/10.1007/978-3-03...
Additional URL:	https://www.researchgate.net/publication/351508861...
Document Type:	Book chapter
Year of publication:	2021
Book title:	Frugal innovation and its implementation : leveraging constraints to drive innovations on a global scale
Page range:	55-82
Publisher:	Agarwal, Nivedita ; Brem, Alexander
Place of publication:	Cham, Switzerland
Publishing house:	Springer
ISBN:	978-3-030-67118-1 , 978-3-030-67119-8
Publication language:	English
Institution:	Business School > Marketing & Innovation (Kuester 2005-)
Subject:	330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

BASE: Roppelt, Julia S. ; Dambal, Anirudha A. ; Janda, Sergej von

Google Scholar: Roppelt, Julia S. ; Dambal, Anirudha A. ; Janda, Sergej von

ORCID: Roppelt, Julia S., Dambal, Anirudha A. and Janda, Sergej von

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