Strategic alignment of multinational corporations for frugal innovation – A case study

Roppelt, Julia S. ; Dambal, Anirudha A. ; Janda, Sergej von

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Document Type: Book chapter
Year of publication: 2021
Book title: Frugal innovation and its implementation : leveraging constraints to drive innovations on a global scale
Page range: 55-82
Publisher: Agarwal, Nivedita ; Brem, Alexander
Place of publication: Cham, Switzerland
Publishing house: Springer
ISBN: 978-3-030-67118-1 , 978-3-030-67119-8
Publication language: English
Institution: Business School > Marketing & Innovation (Kuester 2005-)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

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