The subconscious director: Dynamically personalizing videos using gaze data

Heck, Melanie ; Edinger, Janick ; Bünemann, Jonathan ; Becker, Christian

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Document Type: Conference or workshop publication
Year of publication: 2021
Book title: IUI '21: 26th International Conference on Intelligent User Interfaces : College Station TX, USA, April, 2021
Page range: 98-108
Conference title: IUI '21
Location of the conference venue: Online
Date of the conference: 14.-17.04.2021
Publisher: Hammond, Tracy
Place of publication: New York, NY
Publishing house: Association for Computing Machinery
ISBN: 978-1-4503-8017-1
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Publication language: English
Institution: Business School > Wirtschaftsinformatik II (Becker 2006-2021)
Subject: 004 Computer science, internet
Abstract: Watching TV has become a side event rather than a deliberate pastime. Movie directors thus struggle to find new ways to sustain the attention of their audience. Interactive movies usually require the viewer to actively decide how the plot progresses, creating an experience more akin to video games than film. In this paper, we propose a system that analyses gaze data to personalize the plot of a video without the viewer’s active intervention. User preferences are inferred from their gaze allocation to different elements in a scene. The subsequent scene is then dynamically tailored towards the user’s predicted preference. In a user study (N = 175), we evaluate the effectiveness of the system with regard to user engagement. Our findings show that personalized videos have a positive effect on focused attention and involvement, whereas novelty perception is not significantly affected.

Dieser Eintrag ist Teil der Universitätsbibliographie.

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