Creating customer engagement value by winning back lost customers

Ruhnau, Robin-Christopher

Document Type: Conference or workshop publication
Year of publication: 2021
Book title: 2021 AMA Winter Academic Conference : The human side of marketing in an age of digital transformation ; February 17-19, online
The title of a journal, publication series: AMA Educators' Proceedings
Volume: 32
Page range: 197-199
Conference title: 2021 AMA Winter Academic Conference
Location of the conference venue: Online
Date of the conference: 17.-19.02.2021
Publisher: Malter, Alan J. ; Baker, Stacey Menzel ; Im, Subin
Place of publication: Chicago, IL ; Red Hook, NY
Publishing house: American Marketing Association ; Curran
ISBN: 978-0-87757-009-7
ISSN: 1054-0806 , 0888-1839
Publication language: English
Institution: Business School > ABWL u. Marketing I (Homburg)
Subject: 650 Management
Additional information: Online-Ressource

Dieser Eintrag ist Teil der Universitätsbibliographie.

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