Creating customer engagement value by winning back lost customers

URL:	https://www.ama.org/wp-content/uploads/2021/03/209...
Document Type:	Conference or workshop publication
Year of publication:	2021
Book title:	2021 AMA Winter Academic Conference : The human side of marketing in an age of digital transformation ; February 17-19, online
The title of a journal, publication series:	AMA Educators' Proceedings
Volume:	32
Page range:	197-199
Conference title:	2021 AMA Winter Academic Conference
Location of the conference venue:	Online
Date of the conference:	17.-19.02.2021
Publisher:	Malter, Alan J. ; Baker, Stacey Menzel ; Im, Subin
Place of publication:	Chicago, IL ; Red Hook, NY
Publishing house:	American Marketing Association ; Curran
ISBN:	978-0-87757-009-7
ISSN:	1054-0806 , 0888-1839
Publication language:	English
Institution:	Business School > Business-to-Business Marketing, Sales & Pricing (Homburg 1998-)
Subject:	650 Management
Additional information:	Online-Ressource