Older and more personal: Stronger links between brand‐name recall and brand‐related autobiographical memories in older consumers


Thoma, Dieter ; Wechsler, Julia


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DOI: https://doi.org/10.1002/mar.21533
URL: https://madoc.bib.uni-mannheim.de/59893
Additional URL: https://onlinelibrary.wiley.com/doi/10.1002/mar.21...
URN: urn:nbn:de:bsz:180-madoc-598936
Document Type: Article
Year of publication: 2021
The title of a journal, publication series: Psychology & Marketing
Volume: 38
Page range: 1384-1392
Place of publication: New York, NY
Publishing house: Wiley
ISSN: 0742-6046 , 1520-6793
Related URLs:
Publication language: English
Institution: School of Humanities > Anglistik I (Seniorprofessur) (Tracy 2019-)
Pre-existing license: Creative Commons Attribution 4.0 International (CC BY 4.0)
Subject: 330 Economics
400 Language, linguistics

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BASE: Thoma, Dieter ; Wechsler, Julia

Google Scholar: Thoma, Dieter ; Wechsler, Julia

ORCID: Thoma, Dieter ORCID: 0000-0001-6984-623X ; Wechsler, Julia

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