Older and more personal: Stronger links between brand‐name recall and brand‐related autobiographical memories in older consumers

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DOI:	https://doi.org/10.1002/mar.21533
URL:	https://madoc.bib.uni-mannheim.de/59893
Additional URL:	https://onlinelibrary.wiley.com/doi/10.1002/mar.21...
URN:	urn:nbn:de:bsz:180-madoc-598936
Document Type:	Article
Year of publication:	2021
The title of a journal, publication series:	Psychology & Marketing
Volume:	38
Page range:	1384-1392
Place of publication:	New York, NY
Publishing house:	Wiley
ISSN:	0742-6046 , 1520-6793
Related URLs:	https://ma.x-mol.com/paper/1409564726533...
Publication language:	English
Institution:	School of Humanities > Anglistik I (Lehrstuhlvertretung) (Altvater-Mackensen, 2021)
Pre-existing license:	Creative Commons Attribution 4.0 International (CC BY 4.0)
Subject:	330 Economics 400 Language, linguistics

	Dieser Eintrag ist Teil der Universitätsbibliographie.
	Das Dokument wird vom Publikationsserver der Universitätsbibliothek Mannheim bereitgestellt.

BASE: Thoma, Dieter ; Wechsler, Julia

Google Scholar: Thoma, Dieter ; Wechsler, Julia

ORCID: Thoma, Dieter

; Wechsler, Julia

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