Disarming prejudice: how ease of use mitigates the detrimental effect of IT-based stereotype threat on the IT task performance of older adults

Noeltner, Markus ; Krönung, Julia ; Kuhlmann, Beatrice G.

URL: https://aisel.aisnet.org/icis2019/behavior_is/beha...
Document Type: Conference or workshop publication
Year of publication: 2020
Book title: 40th International Conference on Information Systems (ICIS 2019) : Munich, Germany, 15-18 December 2019
Page range: 1-18
Conference title: ICIS 2019
Location of the conference venue: München, Germany
Date of the conference: 15.-18.12.2019
Place of publication: Red Hook, NY
Publishing house: Curran Associates, Inc.
ISBN: 978-1-71380-618-9 , 978-3-030-22493-6
Publication language: English
Institution: School of Social Sciences > Kognitive Psychologie mit Schwerp. Kognitives Altern (Kuhlmann 2015-)
Subject: 150 Psychology
Abstract: We propose that although just an oversimplified picture, the stereotype that older adults cannot use IT turns into a real threat to older adults on IT tasks. We find in an experiment with 96 older adults on a municipality website that the stereotype of not being able to use IT creates a toxic cognitive load in the minds of older adults, which in turn significantly impairs their information search on the website. Based on cognitive load as a theoretical leverage point for an intervention against IT-based stereotype threat, our results furthermore highlight that increasing a website’s ease of use effectively protects older adults against the stereotype about their inability in the IS domain. We offer in this paper a theoretically-grounded starting point for disarming prejudice in the digital transformation of societies.

Dieser Eintrag ist Teil der Universitätsbibliographie.

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