Fight or flight: Can marketing tools help consumers cope with self-discrepancies and social identity threat?

Ukrainets, Kateryna ; Homburg, Christian

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URN: urn:nbn:de:bsz:180-madoc-600825
Document Type: Article
Year of publication: 2021
The title of a journal, publication series: Journal of Consumer Behaviour
Volume: 20
Issue number: 6
Page range: 1591-1604
Place of publication: Chichester
Publishing house: Wiley
ISSN: 1472-0817 , 1479-1838
Publication language: English
Institution: Business School > ABWL u. Marketing I (Homburg)
Pre-existing license: Creative Commons Attribution, Non-Commercial, No Derivatives 4.0 International (CC BY-NC-ND 4.0)
Subject: 330 Economics
Additional information: Online-Ressource

Dieser Eintrag ist Teil der Universitätsbibliographie.

Das Dokument wird vom Publikationsserver der Universitätsbibliothek Mannheim bereitgestellt.

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