Fight or flight: Can marketing tools help consumers cope with self-discrepancies and social identity threat?


Ukrainets, Kateryna ; Homburg, Christian


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DOI: https://doi.org/10.1002/cb.1972
URL: https://madoc.bib.uni-mannheim.de/60082
Additional URL: https://onlinelibrary.wiley.com/doi/10.1002/cb.197...
URN: urn:nbn:de:bsz:180-madoc-600825
Document Type: Article
Year of publication: 2021
The title of a journal, publication series: Journal of Consumer Behaviour
Volume: 20
Issue number: 6
Page range: 1591-1604
Place of publication: Chichester
Publishing house: Wiley
ISSN: 1472-0817 , 1479-1838
Publication language: English
Institution: Business School > ABWL u. Marketing I (Homburg)
Pre-existing license: Creative Commons Attribution, Non-Commercial, No Derivatives 4.0 International (CC BY-NC-ND 4.0)
Subject: 330 Economics
Additional information: Online-Ressource

Dieser Eintrag ist Teil der Universitätsbibliographie.

Das Dokument wird vom Publikationsserver der Universitätsbibliothek Mannheim bereitgestellt.




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