Fight or flight: Can marketing tools help consumers cope with self-discrepancies and social identity threat?

Ukrainets, Kateryna ; Homburg, Christian

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DOI:	https://doi.org/10.1002/cb.1972
URL:	https://madoc.bib.uni-mannheim.de/60082
Additional URL:	https://onlinelibrary.wiley.com/doi/10.1002/cb.197...
URN:	urn:nbn:de:bsz:180-madoc-600825
Document Type:	Article
Year of publication:	2021
The title of a journal, publication series:	Journal of Consumer Behaviour
Volume:	20
Issue number:	6
Page range:	1591-1604
Place of publication:	Chichester
Publishing house:	Wiley
ISSN:	1472-0817 , 1479-1838
Publication language:	English
Institution:	Business School > Business-to-Business Marketing, Sales & Pricing (Homburg 1998-)
Pre-existing license:	Creative Commons Attribution, Non-Commercial, No Derivatives 4.0 International (CC BY-NC-ND 4.0)
Subject:	330 Economics
Additional information:	Online-Ressource

	Dieser Eintrag ist Teil der Universitätsbibliographie.
	Das Dokument wird vom Publikationsserver der Universitätsbibliothek Mannheim bereitgestellt.

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