Tailoring in risk communication by linking risk profiles and communication preferences: The case of speeding of young car drivers

Geber, Sarah ; Baumann, Eva ; Klimmt, Christoph

DOI: https://doi.org/10.1016/j.aap.2015.06.015
URL: https://www.sciencedirect.com/science/article/pii/...
Additional URL: https://www.researchgate.net/publication/282569284...
Document Type: Article
Year of publication: 2016
The title of a journal, publication series: Accident Analysis & Prevention
Volume: 97
Page range: 315-325
Place of publication: Amsterdam [u.a.]
Publishing house: Elsevier
ISSN: 0001-4575 , 1879-2057
Related URLs:
Publication language: English
Institution: School of Humanities > Institut für Medien- und Kommunikationswissenschaft (Keppler 2001-2020)
Subject: 300 Social sciences, sociology, anthropology
Keywords (English): speeding , young car drivers , risk communication , segmentation , targeting , quantitative analysis , cluster analysis

Dieser Datensatz wurde nicht während einer Tätigkeit an der Universität Mannheim veröffentlicht, dies ist eine Externe Publikation.

Metadata export


+ Search Authors in

+ Page Views

Hits per month over past year

Detailed information

You have found an error? Please let us know about your desired correction here: E-Mail

Actions (login required)

Show item Show item