Some online-consumers are more equal then others - an intercultural customer-typology for the internet


Bauer, Hans H. ; Neumann, Marcus M. ; Huber, Frank


URL: https://c.ymcdn.com/sites/ams.site-ym.com/resource...
Document Type: Conference or workshop publication
Year of publication: 2004
Book title: Proceedings of the 9th annual conference of the Academy of Marketing Science : Cultural Perspectives on Marketing Conference, Puebla, Mexico September 22-24
Volume: 9
Place of publication: Greenvale, NY
Publishing house: AMS
ISSN: 0149-7421 , 2363-6165
Publication language: English
Institution: Business School > ABWL u. Marketing II (Bauer Em)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Bauer, Hans H. ; Neumann, Marcus M. ; Huber, Frank Some online-consumers are more equal then others - an intercultural customer-typology for the internet. 9 In: Proceedings of the 9th annual conference of the Academy of Marketing Science : Cultural Perspectives on Marketing Conference, Puebla, Mexico September 22-24 (2004) Greenvale, NY [Conference or workshop publication]


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