Virtual reality in new product development: Insights from prelaunch sales forecasting for durables


Harz, Nathalie ; Hohenberg, Sebastian ; Homburg, Christian


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DOI: https://doi.org/10.1177/00222429211014902
URL: https://madoc.bib.uni-mannheim.de/61381
Additional URL: https://journals.sagepub.com/doi/10.1177/002224292...
URN: urn:nbn:de:bsz:180-madoc-613816
Document Type: Article
Year of publication: 2022
The title of a journal, publication series: Journal of Marketing
Volume: 86
Issue number: 3
Page range: 157-179
Place of publication: Thousand Oaks, CA
Publishing house: Sage Publishing
ISSN: 0022-2429 , 1547-7185
Publication language: English
Institution: Business School > ABWL u. Marketing I (Homburg)
Pre-existing license: Creative Commons Attribution, Non-Commercial 4.0 International (CC BY-NC 4.0)
Subject: 650 Management
Additional information: Online-Ressource

Dieser Eintrag ist Teil der Universitätsbibliographie.

Das Dokument wird vom Publikationsserver der Universitätsbibliothek Mannheim bereitgestellt.




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