Virtual reality in new product development: Insights from prelaunch sales forecasting for durables

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DOI:	https://doi.org/10.1177/00222429211014902
URL:	https://madoc.bib.uni-mannheim.de/61381
Additional URL:	https://journals.sagepub.com/doi/10.1177/002224292...
URN:	urn:nbn:de:bsz:180-madoc-613816
Document Type:	Article
Year of publication:	2022
The title of a journal, publication series:	Journal of Marketing : JM
Volume:	86
Issue number:	3
Page range:	157-179
Place of publication:	Thousand Oaks, CA
Publishing house:	Sage Publishing
ISSN:	0022-2429 , 1547-7185
Publication language:	English
Institution:	Business School > Business-to-Business Marketing, Sales & Pricing (Homburg 1998-)
Pre-existing license:	Creative Commons Attribution, Non-Commercial 4.0 International (CC BY-NC 4.0)
Subject:	650 Management

	Dieser Eintrag ist Teil der Universitätsbibliographie.
	Das Dokument wird vom Publikationsserver der Universitätsbibliothek Mannheim bereitgestellt.

BASE: Harz, Nathalie ; Hohenberg, Sebastian ; Homburg, Christian

Google Scholar: Harz, Nathalie ; Hohenberg, Sebastian ; Homburg, Christian

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