This study investigates whether emotional contagion via others' responses to a certain service or product as expressed in online customer reviews influences consumers’ assessment of the service or product. Second, it is assessed whether the influence of others’ feelings on consumer judgments is mediated via positive feelings of the consumers making these judgments. Third, the study examines whether this emotional contagion effect extends beyond experience goods to search goods. Lastly, the study tests whether the emotional contagion effect also occurs when customer reviews feature negative feelings.
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