The Importance of Customer-Based Brand Equity In the Team Sport Industry

URL:	http://dx.doi.org/10.1108/03090560510590683
Document Type:	Article
Year of publication:	2005
The title of a journal, publication series:	European Journal of Marketing : EJM
Volume:	39
Issue number:	5/6
Page range:	496-513
Place of publication:	Bradford
Publishing house:	Emerald
ISSN:	0309-0566
Publication language:	English
Institution:	Business School > ABWL u. Marketing II (Bauer Em)
Subject:	330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

BASE: Bauer, Hans H. ; Stokburger-Sauer, Nicola ; Schmitt, Philipp

Google Scholar: Bauer, Hans H. ; Stokburger-Sauer, Nicola ; Schmitt, Philipp

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