The Importance of Customer-Based Brand Equity In the Team Sport Industry

Bauer, Hans H. ; Stokburger-Sauer, Nicola ; Schmitt, Philipp

Document Type: Article
Year of publication: 2005
The title of a journal, publication series: European Journal of Marketing : EJM
Volume: 39
Issue number: 5/6
Page range: 496-513
Place of publication: Bradford
Publishing house: Emerald
ISSN: 0309-0566
Publication language: English
Institution: Business School > ABWL u. Marketing II (Bauer 1993-, Em)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

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