The Importance of Customer-Based Brand Equity In the Team Sport Industry


Bauer, Hans H. ; Stokburger-Sauer, Nicola ; Schmitt, Philipp


URL: http://dx.doi.org/10.1108/03090560510590683
Document Type: Article
Year of publication: 2005
The title of a journal, publication series: European Journal of Marketing : EJM
Volume: 39
Issue number: 5/6
Page range: 496-513
Place of publication: Bradford
Publishing house: Emerald
ISSN: 0309-0566
Publication language: English
Institution: Business School > ABWL u. Marketing II (Bauer Em)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Bauer, Hans H. ; Stokburger-Sauer, Nicola ; Schmitt, Philipp (2005) The Importance of Customer-Based Brand Equity In the Team Sport Industry. European Journal of Marketing : EJM Bradford 39 5/6 496-513 [Article]


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