Marketing-Regulationen in der Pharmaindustrie : eine empirische Untersuchung der Auswirkungen auf das Verhalten von Konsumenten


Riede, Kim Thalia



Document Type: Doctoral dissertation
Year of publication: 2022
Place of publication: Mannheim
University: Universität Mannheim
Evaluator: Homburg, Christian
Date of oral examination: 25 March 2022
Publication language: German
Institution: Business School > Business-to-Business Marketing, Sales & Pricing (Homburg 1998-)
Subject: 330 Economics




Dieser Eintrag ist Teil der Universitätsbibliographie.




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