Who to target? Low- versus high-status seeding in user-generated content networks


Beichert, Maximilian ; Bayerl, Andreas ; Goldenberg, Jacob ; Lanz, Andreas U.



Document Type: Conference presentation
Year of publication: 2021
Conference title: Marketing in Israel
Location of the conference venue: Israel
Date of the conference: 04.02.2021
Related URLs:
Publication language: English
Institution: Business School > ABWL, Quantitatives Marketing (Stahl 2013-)
Subject: 330 Economics




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