Implicit measurement of media habits: Refinement and validation of the response-frequency measure of media habit


Schnauber-Stockmann, Anna ; Naab, Teresa K.



Additional URL: https://convention2.allacademic.com/one/ica/ica14/...
Document Type: Conference presentation
Year of publication: 2014
Conference title: ICA 2014, 64th Annual Conference of the International Communication Association
Location of the conference venue: Seattle, WA
Date of the conference: 22.-26.05.2014
Publication language: English
Institution: School of Humanities > Medien- und Kommunikationswissenschaft (Naab 2022-)
Subject: 070 News media, journalism, publishing
380 Commerce, communications, transportation

Dieser Datensatz wurde nicht während einer Tätigkeit an der Universität Mannheim veröffentlicht, dies ist eine Externe Publikation.




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